The Role of Herbal Formulations in the Cosmetic Industry: Market Trends and Consumer Behavior

Abstract

The global cosmetics market is seeing a huge transition towards natural, sustainable, and health-oriented options. The root of this movement is the emergence of herbal cosmetics based on plant-derived products such as roots, leaves, flowers, fruits, and essential oils. Praised for their safety, fewer side effects, and friendliness to the environment, these goods represent a larger shift towards holistic wellness and mindful consumption. Herbal cosmetics cover skincare, haircare, oral care, and makeup, providing benefits ranging from anti-aging, anti-inflammatory, antioxidant, and UV protection. Ancient practices such as Ayurveda and Traditional Chinese Medicine are being supported by contemporary science through techniques such as phytochemical extraction and molecular testing. Ingredients such as flavonoids and saponins are becoming popular for their effectiveness. Growing consciousness of the dangers of synthetic chemicals, consumer preferences for openness, and stricter regulation are propelling the market. Millennials and Gen Z lead the market, with a preference for ethical sourcing, clean labelling, and environmentally friendly packaging. Social media and online shopping further increase the prominence of herbal brands. Challenges persist in the form of inconsistent raw material quality, non-standardization, and regulatory loopholes. These challenges can be overcome with strong research, quality control, and international regulatory convergence. Culturally, herbal cosmetics offer authenticity and connect users to traditional wisdom. Economically, emerging markets like India, China, and Brazil are seeing rapid growth, supported by urbanization and supportive policies. This review integrates insights from science, marketing, and policy to explore innovation and sustainable growth in the herbal cosmetics sector.

Keywords

Introduction

The global cosmetics industry has undergone a significant transition in recent decades, moving away from chemically based formulations and toward more sustainable, natural, and health-conscious options. The rising demand for herbal cosmetics, which are made from plant-based ingredients like roots, leaves, flowers, fruits, seeds, and essential oils, is at the heart of this shift. These products, which are praised for their safety, low side effects, and environmental friendliness, meet the growing demand from consumers for clean-label, ethical, and wellness-focused cosmetics.

Anti-aging, antioxidant, anti-inflammatory, and UV protection are just a few of the many multipurpose advantages that herbal cosmetics, which include skincare, haircare, oral care, and makeup, provide. Modern scientific advancements have made it possible to extract and standardize active herbal compounds with proven dermatological effects, despite their roots in ancient systems such as Ayurveda and Traditional Chinese Medicine. The integration of contemporary research and traditional knowledge is increasing the legitimacy and allure of herbal products among professionals and consumers alike.

Social media, the expansion of e-commerce, and younger consumers' strong preference for cruelty-free, environmentally friendly, and culturally relevant products are all contributing factors to this upsurge. But the industry also has to contend with issues like inconsistent raw materials, a lack of clinical validation, and changing regulations.

DEFINITION AND SCOPE OF HERBAL COSMETICS

In order to improve the health and appearance of skin, hair, and the body as a whole, herbal cosmetics use natural ingredients that are derived from plants, including herbs, roots, flowers, fruits, leaves, seeds, and essential oils. Herbal cosmetics emphasize the use of bioactive compounds derived from natural sources, which provide both therapeutic and aesthetic benefits, in contrast to conventional cosmetics, which frequently rely on synthetic compounds.

These goods are classified as cosmeceuticals, a more general term for cosmetics containing bioactive components that have therapeutic or pharmacological effects. The absence of harsh chemicals like parabens, sulfates, phthalates, and artificial dyes in herbal cosmetics typically satisfies consumer demand for sustainable, eco-friendly, and clean beauty products.

Herbal cosmetics cover a wide range of product categories, such as:

I. Skincare products: face packs, cleansers, scrubs, serums, lotions, and creams

II. Hair care products: oils, shampoos, conditioners, hair masks, and natural dyes

III. Dental hygiene: mouthwash and toothpaste

IV. Cosmetics and makeup: eyeliners, foundations, and lipsticks made with natural pigments

V. Fragrances and personal hygiene: body oils, deodorants, and perfumes

Due to consumer awareness, health concerns, and environmental consciousness, herbal cosmetics are becoming more and more popular worldwide in the personal care industry. Their perceived safety and natural origin are not the only factors that make them appealing; their compatibility with traditional knowledge systems like Ayurveda, Unani, and Traditional Chinese Medicine also lends their use cultural and therapeutic legitimacy.

With continued scientific research, green chemistry innovation, and regulatory support aimed at guaranteeing quality, safety, and efficacy, the range of herbal cosmetics keeps growing, making them a crucial component of the changing cosmetics industry landscape.

BACKGROUND

Since ancient times, herbal formulations have been used extensively in skincare and cosmetic procedures. The use of plant-based therapies for cosmetic purposes has been a fundamental component of holistic wellness traditions, with roots in ancient medical systems like Ayurveda (India), Traditional Chinese Medicine (TCM), and Unani (Middle East and South Asia). Herbs, minerals, and essential oils are examples of natural ingredients that can be used in concert to improve physical appearance, restore physiological balance, and support long-term skin health, according to these ancient systems. Examples of the historical integration of natural substances into beauty regimens include the use of ginseng in TCM for its rejuvenating effects and the application of turmeric in Ayurveda for its anti-inflammatory and brightening properties.

Conventional cosmetics began to depend more and more on artificial preservatives, fragrances, and chemical actives to produce quick results as industrialization and synthetic chemistry grew during the 20th century. But there have been repercussions to this change. The safety and sustainability of cosmetic products have been reevaluated as a result of growing consumer and scientific awareness of the possible negative effects of synthetic ingredients, including endocrine disruption, skin irritation, and environmental toxicity. As a result, interest in plant-based and herbal substitutes that provide multiple uses and a lower chance of adverse effects has increased.

Formulations containing bioactive ingredients sourced from plants are commonly referred to as herbal cosmetics in the modern beauty industry. Common herbal ingredients include green tea (for antioxidant protection), calendula (for healing and regeneration), tea tree oil (for acne control), turmeric (for brightening and anti-inflammatory benefits), neem (for antibacterial qualities), and aloe vera (for hydration and soothing). In addition to their traditional effectiveness, these ingredients are well-known for their pharmacological actions, which have been scientifically proven to have antimicrobial, antioxidant, anti-aging, and wound-healing qualities.

Global movements supporting clean beauty, environmental sustainability, and ethical consumerism have greatly increased demand for herbal cosmetics. Transparency, authenticity, and ingredient traceability are becoming more and more important to consumers today. A preference for gentle, natural formulations has been further fueled by the rise in skin sensitivities, allergies, and chronic dermatological conditions—all of which are frequently associated with harsh chemicals. Concerns about ecological harm and animal testing have also increased the demand for cruelty-free and environmentally friendly product lines, where herbal cosmetics are marketed as a responsible option.

Regulatory agencies and international certification bodies have also begun to respond to this trend by developing standards for organic and herbal cosmetic labeling. Regulatory frameworks like the USDA Organic in the United States, the COSMOS standard in Europe, and the AYUSH regulations in India have improved consumer confidence, increased product accountability, and made it easier to distinguish genuine herbal products from greenwashed ones.

At the same time, significant technological advancements have benefited the herbal cosmetics industry. High-purity actives can now be isolated without sacrificing their integrity thanks to advancements in botanical extraction techniques like cold pressing and supercritical CO? extraction. The performance and shelf life of products have been enhanced by advancements in formulation science, which include the creation of bioavailable delivery systems like liposomes and nanoemulsions. Manufacturers are now able to create herbal cosmetics that are not only natural but also competitive with their synthetic counterparts in terms of stability, efficacy, and aesthetic appeal thanks to scientific advancements.

OBJECTIVE

Through an analysis of consumer behavior, market trends, and industry response, this study seeks to critically examine the expanding role of herbal formulations in the global cosmetics industry. Important goals consist of:

1. Examine the growing demand for herbal cosmetics worldwide, paying particular attention to consumer awareness, regional trends, and demographics.
2. Determine Growth Drivers: Look at important elements like environmental concerns, health consciousness, the influence of traditional medicine, and the impact of digital media.
3. Examine consumer preferences, brand loyalty, price sensitivity, and confidence in labels such as cruelty-free or organic to gain an understanding of consumer behavior.
4. Analyze Cultural and Health Influences: Determine how regional adoption of herbal cosmetics is impacted by cultural values, sustainability, and health perceptions.
5. Evaluate Industry Adaptation: Examine how companies are reacting through marketing tactics, eco-friendly packaging, R&D, and ethical sourcing.
6. Provide Strategic Insights: Make practical suggestions to help stakeholders take advantage of growth prospects and adapt to changing customer expectations.

METHODOLOGY

Using a mixed-methods approach, this study examines the function of herbal formulations in the global cosmetics industry by combining quantitative and qualitative research. There are five main parts to the methodology:

1. Literature Review: In order to comprehend the therapeutic advantages, consumer behavior, traditional knowledge, and difficulties associated with herbal cosmetics, scholarly articles and market reports were examined.
2. Market Data Analysis: The market size, regional trends, product categories, and consumer demographics were evaluated using secondary data from sources such as Statista and Euromonitor.
3. Consumer Survey: Information on awareness, preferences, purchase behavior, and trust in herbal cosmetics was gathered from 300 respondents in a structured online survey.
4. Expert Interviews: Ten professionals from the industry participated in semi-structured interviews that shed light on market strategies, regulatory concerns, and formulation difficulties.
5. Data Analysis To ensure thorough and trustworthy results, quantitative data were analyzed using Excel and SPSS, and qualitative data from interviews were thematically analyzed using NVivo.

OVERVIEW OF THE COSMETIC INDUSTRY IN RELATION TO HERBAL FORMULATIONS

Skincare, haircare, makeup, fragrances, and personal hygiene products are just a few of the many products that make up the multibillion-dollar global cosmetics industry. The industry, which has historically been fueled by advancements in chemical formulations and synthetic ingredients, has seen significant change in the last ten years due to a move toward natural, sustainable, and wellness-focused products.

Herbal formulations have gained prominence as a result of this change and are currently one of the cosmetics market's fastest-growing segments. Natural ingredients with therapeutic and dermatological properties are used in the formulation of herbal cosmetics, also known as botanical or plant-based cosmetics. Aloe vera, turmeric, neem, tea tree, chamomile, and lavender are common herbal ingredients that have been used for centuries in traditional medical systems.

As the "clean beauty" and "green cosmetics" movements gain traction, consumers are searching for products free of harmful chemicals like parabens, sulfates, and artificial fragrances. Gen Z and millennial consumers, who are more concerned with the ethical and environmental implications of beauty products than just their efficacy, are particularly affected by this trend.

The herbal cosmetics market is expected to grow at a compound annual growth rate (CAGR) of more than 5–7% globally over the next several years. Key motivators consist of:

Concerns regarding the long-term effects of synthetic ingredients; growing availability of certified organic and eco-labeled products; growing consumer awareness of natural health and wellness; and growing online and direct-to-consumer (DTC) retail channels.

As a result, herbal formulations are being added to the product lines of both niche startups and large corporations. To satisfy consumer demand, businesses are also spending money on eco-friendly packaging, sustainable sourcing, and research and development. Furthermore, global branding and marketing strategies have been impacted by the popularity of traditional healing systems like Ayurveda and Traditional Chinese Medicine.The herbal cosmetics market is expanding, but it still faces obstacles like: Regional regulatory disparities Greenwashing and deceptive "natural" labeling; standardization and quality control of herbal ingredients

HISTORICAL DEVELOPMENT OF HERBAL FORMULATIONS IN THE COSMETIC INDUSTRY

Ancient Civilizations' Historical Development of Herbal Ingredients in CosmeticsHerbal cosmetics have been used for thousands of years.

Egypt: Made use of castor oil, frankincense, and aloe vera; Cleopatra's milk-honey ceremonies were famous.

India: Amla, sandalwood, neem, and turmeric were recommended by Ayurveda for hair and skin care.

China: Green tea and ginseng were used by TCM to promote healthy skin.

Olive oil, rose water, and clays were used for cleansing and moisturizing in ancient Greece and Rome.

The Early Modern to Medieval Era

Herbalists prepared or made their own herbal cosmetics. Despite their popularity, some later mixtures contained harmful ingredients like lead, which raised health issues.

The Industrial Revolution

As chemical cosmetics became more popular in the 19th and 20th centuries, the use of herbs decreased due to mass production and synthetic ingredients.

Revival in the Late 20th Century

Interest in natural products began to grow again in the 1970s as people became more conscious of the dangers posed by chemicals. Herbal, ethical, and environmentally friendly cosmetics were highlighted by companies such as The Body Shop.

The 21st Century and Widespread Acceptance

Clean, sustainable beauty is what today's consumers want. Herbal formulations are now an essential component of the global cosmetics industry due to scientific validation and environmental consciousness.

CURRENT MARKET LANDSCAPE

5. Market Size and Expansion

The market for herbal cosmetics is estimated to be worth over $35 billion worldwide and is expected to grow at a compound annual growth rate of 6–8% until 2030. With growing demand in North America, Europe, and Asia-Pacific, skincare dominates the market.

5. Important Market Factors

Consumers who are concerned about their health steer clear of synthetic chemicals.

Sustainable, cruelty-free, and environmentally friendly methods increase appeal. Herbal demand is increased by the cultural resurgence of TCM and Ayurveda.Awareness is raised by influencers and social media. Trust is increased by supportive organic and herbal labeling guidelines.

5. Customer Preferences

Clean, multipurpose skincare products are preferred by Gen Z and Millennials.

There is a growing demand for ethical sourcing and transparency. preference for goods that blend wellness and beauty.

5. The Competitive Environment

MNCs like Unilever and L'Oréal grow through acquisitions.Natural brands like Himalaya and Forest Essentials are very successful.Digital, ethical branding helps startups like Mamaearth and Herbivore succeed.

5. Trends in Product Innovation

Formulations that combine herbs and active ingredients (such as niacinamide and turmeric)

5. AI-powered personalized beauty

Waterless products and environmentally friendly packaging

5. Difficulties

 Absence of international certification requirements Problems with ingredient authenticity Concerns about greenwashing that make customers skeptical

CHALLENGES

Issues with the Herbal Cosmetics Sector: Absence of Regulation There is no universally accepted standard for "herbal" labeling; disparate laws lead to misunderstandings and problems with compliance.

5. Quality of Ingredients

Purity and safety are impacted by seasonal supply, adulteration, and contamination (such as pesticides and heavy metals).

5. Limited Shelf Life

Herbal products are more likely to spoil because they don't contain artificial preservatives.

5. Skepticism and Greenwashing

False advertising and ambiguous claims undermine brand credibility and consumer trust.

5. Inadequate Scientific Confirmation

Compared to synthetic substitutes, many herbal ingredients lack solid clinical evidence.

5. Expensive

Eco-friendly packaging and sustainable practices increase production costs, which impacts accessibility and pricing.

OPPORTUNITIES

The following is the opportunities in the herbal cosmetics sector:

1. Growing Demand for Clean Beauty Natural, minimalist, multipurpose skincare products that follow wellness trends like "skinimalism" are preferred by health-conscious consumers.
2. Combining Traditional Medicine with Modern MedicineThrough teaching and storytelling, Ayurveda, TCM, and ethnobotany provide cultural depth and powerful branding opportunities.
3. The efficacy and attractiveness of products are improved by new extraction techniques, nano-encapsulation, and hybrid formulas (herbal + clinical).
4.  Sustainable & Ethical Branding Fair-trade sourcing, cruelty-free claims, and eco-friendly packaging draw in devoted, moral customers.
5. Emerging Market GrowthThere are significant expansion prospects due to urbanization and youth-driven demand in Asia, Africa, and Latin America.
6. Growth of E-Commerce

Through influencers, tailored content, and education, online channels facilitate direct consumer engagement.

THE DEVELOPMENT OF HERBAL COSMETICS

The demand for natural, safe, and sustainable beauty solutions has led to the emergence of herbal cosmetics. They use plant-based bioactive ingredients, such as essential oils and extracts, in contrast to synthetic products.

The late 20th century saw the growth of the contemporary herbal cosmetics industry, which has its roots in Ayurveda,Egyptian rituals, and Traditional Chinese Medicine.

Sustainability trends and the desire for cruelty-free, environmentally friendly products Health-conscious consumers avoiding chemicals (such as parabens and sulfates) Advances in extraction/formulation technology enhancing product efficacy Rekindled interest in traditional wellness systems

Herbal skincare, haircare, and makeup are now available from big brands and startups and are supported by science and cultural heritage, making herbal cosmetics a major player in the natural beauty movement.

ASSESSMENT AND GROWTH OF HERBAL COSMETICS

Assessment and Development of Herbal Cosmetics

1. Assessment of Herbal Cosmetics

The following criteria are used to evaluate herbal products:

5. Efficacy: Clinical evaluation of plant active ingredients (e.g., anti-inflammatory, anti-aging)
5. Protection: Devoid of microbial load, heavy metals, and toxins
5. Stability: Long-term quality maintenance
5. Standardization: maintains constant levels of active ingredients. Quality control and customer trust are improved by contemporary instruments like HPLC, GC-MS, and spectroscopy. Market

2. Global Value: Over $30 billion, with a 5-7% compound annual growth rate until 2030.Asia-Pacific dominates because of its roots in TCM and Ayurveda.The demand for clean beauty is growing in North America and Europe.Innovation combines contemporary science with traditional herbs. Influencers and e-commerce promote accessibility and awareness. Sustainability increases brand appeal through ethical sourcing and eco-packaging.
3. Important Factors Driving Growth

5. Concerns about artificial goods
5. Improved laws governing herbal products
5. Promotion of influencers and celebrities
5. Customized natural skincare products are in demand.

IMPORTANT HERBAL INGREDIENTS FOR COSMETIC PRODUCTS

Important Herbal Components in Cosmetics Utilizing plant-based actives that are abundant in phytochemicals such as flavonoids, tannins, and essential oils, herbal cosmetics provide antioxidant, antimicrobial, and anti-inflammatory properties.

1. Aloe Vera or Aloe barbadensis

Use: Creams, soaps, and face washes

Advantages: Restorative, antimicrobial, and calming

2. Curcuma longa or turmeric

Benefits: Anti-inflammatory, antioxidant

Use: Skin-brightening masks, anti-acne

3. Sandalwood or album by Santalum

Benefits: Cooling, fragrance, and calming

4. Octimum sanctum, or tulsi

Use: Cleansers, toners

Advantages: antibacterial, purifying Root of Licorice (Glycyrrhiza glabra)

Benefits: Brightens, lessens pigmentation

Use: Lightens, anti-aging

5. Amla or Emblica officinalis

 Use: anti-aging creams and hair oils 

Advantages: Vitamin C-rich hair growt

A Comparative Study of Synthetic and Herbal Cosmetics

A Comparison of Synthetic and Herbal Cosmetics Herbal and synthetic cosmetics, each with their own philosophies and user expectations, are becoming more and more separated in the beauty industry.

5. Benefits Perceived

Because they are perceived as safe, non-toxic, and consistent with holistic wellness, herbal products are prized for their inherent qualities. Synthetic cosmetics, on the other hand, are commended for their inventiveness and speedy results, but because of their chemical components, they are frequently regarded with suspicion.

5. Effectiveness

Herbal cosmetics, such as hibiscus for hair and neem for acne, support the skin's natural       balance over time. Synthetic products, like retinoids for wrinkles, provide quick, precise results, but they can also irritate skin or lead to dependency.

5. Price and Availability

Synthetic cosmetics are more widely accessible and less expensive than herbal products, which are usually more expensive due to their organic sourcing and traditional methods. But low-cost herbal brands and clean-label synthetic brands are blurring these lines.

Sustainability and Moral Considerations

Herbal cosmetic brands must contend with growing consumer awareness and demands for ethical and sustainable business practices.

5. Eco-Friendly Purchasing

• In order to preserve biodiversity and guarantee the long-term availability of herbs, ethical sourcing is essential.
• Problems include contamination, a lack of quality control, and overharvesting (such as neem and sandalwood).
• WHO's GACP recommendations
• Collaborations with nearby farmers and communities
• Systems for traceability and certified organic cooperatives (like gotu kola and aloe vera)

5. Effects on the Environment

Herbal cosmetics can damage the environment despite their "green" image in the following ways:

• Packaging made of plastic
• high processing energy and water consumption
• Solutions for deforestation caused by palm oil:
• Packaging that is environmentally friendly (glass, compostables)
• Cold-pressed extraction
• Carbon offsetting through renewable energy and tree planting

5. Branding with Ethics

• Claims made in marketing must be truthful and open.
• Issues: deceptive phrases like "chemical-free" and greenwashing
• Top Techniques:

• Certifications from third parties (ECOCERT, Leaping Bunny)
• Sincere labeling (includes ingredient origins and INCI names)
• Initiatives for community support and cruelty-free testing
• For instance, some companies encourage "radical transparency" by using QR codes to track the origins of ingredients.

CONCLUSION

Due to consumer demand for safe, sustainable, and natural products, the market for herbal cosmetics is expanding quickly. The industry is changing quickly due to growing markets and innovations like personalized formulations and AI diagnostics. Greenwashing, regulatory gaps, and inconsistent quality are still issues, though.

Strong R&D, ethical sourcing, regulatory support, and clear branding are essential for sustainable growth. The industry can responsibly advance social justice, biodiversity, and wellness by fusing traditional knowledge with contemporary science.

FUTURE INNOVATIONS AND PROSPECTS

The growing demand for safe, sustainable, and natural products is expected to propel the herbal cosmetics industry's growth.

1. Natural & Clean Beauty Demand: Transparent, plant-based products that support long-term skin health and wellness are preferred by Gen Z and Millennials.

2. Tech & Green Chemistry Integration: AI, nanotechnology, and advanced extraction are improving ingredient stability, potency, and customized product development.

3. Customized Herbal Treatment: AI-driven diagnostics and smartphone apps are enabling the emergence of customized blends based on lifestyle, skin microbiome, and genetics.

4. Sustainability & Ethics: Fair trade, ethical sourcing, and eco-friendly packaging will all be crucial for building consumer confidence and brand success.

5. Tougher Rules: Global regulation and standardization will raise the caliber of products, lower product quality, lessen greenwashing, and encourage innovation that is safer.

6.Culturally Rooted Brands: Traditional, locally unique herbal products (like Ayurveda and Kampo) are becoming more and more popular worldwide due to their genuineness and support of biodiversity.

7. Growth of E-Commerce D2C models and digital platforms will enable smaller brands to economically reach audiences around the world.

8. Increasing R&D & Investment   Innovation, clinical validation, and cooperation between traditional medicine and science are all being fueled by increased funding.

9. Continuous Difficulties For sustainable growth, problems like supply disruptions, biodiversity threats, a lack of standards, and the need for qualified specialists must be resolved.

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20. Patel K, et al. A review on recent scenario of herbal cosmetics. Ukaaz Publications. 2024;1(1):1-5.
21. Yadav N, et al. Herbal nanoemulsions in cosmetic science: a comprehensive review. J Nanomed Nanotechnol. 2024;15(1):1-5.
22. Kumar S, et al. Current review on herbs for derma care. J Herb Med. 2019;17:100282.
23. Ramesh Babu S. A study on customer perception towards herbal cosmetic products. AIP Conf Proc. 2023;2821(1):060031
24. Singh I, Kharb M. A study of consumers’ buying behaviour on herbal products (with special reference to cosmetic products). J Surv Fish Sci. 2023;10(1):3939-3945.
25. Dudhat K. A comprehensive review of herbal cosmetics and their applications. Pharm Sci Anal Res J. 2024;1(1):1-10.
26. Balamurugan J. Factors influencing customers buying behaviour towards herbal cosmetic products in Dindigul district of Tamil Nadu. NeuroQuantology. 2022;20(6):1-5.
27. Yakkaldevi A. A study on consumer awareness, attitude and preference towards herbal cosmetic products with special reference to Coimbatore city. Int J Innov Manag Stud. 2013;1(1):1-5.
28. Nivetha T, et al. A study on consumer purchasing behavior towards herbal products using factor analysis. Int J Curr Microbiol App Sci. 2020;9(8):3290-3296.
29. Joshi GR. Study on consumer awareness, attitude and preference towards herbal products with reference to Patanjali. Int J Bus Manag Invent. 2017;6(10):46-50.
30. Chattaraj D. A study on buying behaviour of herbal products in Tiruppur district. J Emerg Technol Innov Res. 2018;5(11):269-270.
31. Desai K. A study of consumer behavior in the purchasing decision of cosmetics. RR Int J Multidiscip Res. 2019;4(2):154-157.
32. BanuRekha M, Gokila K. Consumer buying behaviour towards cosmetic products. Int J Innov Res Dev. 2015;4(9):1-5.
33. Ajitha S, Sivakumar VJ. Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands. J Retail Consum Serv. 2017;39:103-113
34. Katkar P, et al. Consumer buying behaviour towards cosmetic products. Inspira J Commer Econ. 2024;11(1):1-5.
35. Goyal R, et al. Herbal cosmetics and cosmeceuticals: a review in new technology of cosmetology. Int J Pharm Sci Res. 2024;15(2):1-10.
36. Patel K, et al. A comprehensive review article on herbal cosmetics. SAR J Pharm Sci. 2023;6(3):50-68.
37. Yadav N, et al. Herbal cosmetics: trends in skin care formulation. Pharmacogn Rev. 2009;3(5):82-89.
38. Kumar S, et al. A review on herbal cosmetics. Int J Adv Res. 2022;10(3):1-5.
39. Singh A, et al. A comprehensive review on herbal cosmetics in the management of skin disorders. Res J Top Cosmet Sci. 2020;11(1):1-5.
40. Sharma A, et al. Advancements in herbal skin care formulations: a review. Int J Pharm Sci. 2024;10(1):1-5
41. Patel K, et al. A review on recent scenario of herbal cosmetics. Ukaaz Publications. 2024;(1):1-5.
42. Yadav N, et al. Herbal nanoemulsions in cosmetic science: a comprehensive review.J Nanomed Nanotechnol. 2024;15(1):1-5.
43. Kumar S, et al. Current review on herbs for derma care. J Herb Med. 2019;17:100282.
44. Ramesh Babu S. A study on customer perception towards herbal cosmetic products. AIP Conf Proc. 2023;2821(1):060031.
45. Singh I, Kharb M. A study of consumers’ buying behaviour on herbal products (with special reference to cosmetic products). J Surv Fish Sci. 2023;10(1):3939.